The Impact of Adopting Artificial Intelligence Tools on the Efficiency of Entrepreneurial Innovation in Startups in Iraq: An Applied Quantitative Study

الملخص

The main objective of this research is to explore the effect of using artificial intelligence (AI) tools on innovation efficiency. Data collection was performed using electronic questionnaire (based on 3 main) dimensions and analyzed by descriptive and inferential (Pearson`s correlation, simple linear regression). The findings showed a moderate level of AI uptake and usage for Iraqi startups. The study used a descriptive-analytical and cross-sectional design with a targeted characteristic of the sample of 150 entrepreneurs operating in technology, e-commerce, and financial services sectors. (Mean = 2.22, Relative Importance = 74%) and a high level of entrepreneurial innovation efficiency (Mean = 2.27, Relative Importance = 75.7%). Findings confirmed a strong, positive, and statistically significant relationship between the two variables (r = 0.742, p < 0.001), with AI adoption explaining 55.1% of the variance in entrepreneurial innovation efficiency. The study concluded that AI is a great strategic factor for developing entrepreneurial innovation in Iraqi. startups despite limited financials and tech. Some recommendations focused on the involvement of governmental and technical support for the development of systems to measure innovation performance, as well as maintaining an innovation-oriented culture within startups.